People Don’t Know What They Want Until You Give It to Them..
via MacBook Air, Ultrabook spell doom for optical drive | Nanotech – The Circuits Blog – CNET News Apple is different. The Apple of Steve Jobs held focus groups in contempt. In essence, Jobs believed consumers don’t know what they want until you give it to them. So, present them with a MacBook Air–as Apple did in January 2008–and consumers will eventually come around. I pretty much found this to be the case in my professional life as well. Focus groups/committees just are not forward looking. They tend to be stuck in the past. If you have something forward looking, that … Continue reading People Don’t Know What They Want Until You Give It to Them..