“Quite frankly, a lot of it has to do with the strength of the Apple brand and how much merchants and customers love how easy the experience is. I’m not saying it’s changing the landscape overnight. But this has never happened with other mobile wallets.”-Denée Carrington, analyst, Forrester Research SOURCE: Apple Pay catches the attention of retail customers.
I have been personally reminded lately of just how adamantly some people resist change while others embrace it. Some don’t accept even the simplest changes in their lives without serious complaints. The smallest changes can set them off. And then there are others who are bored when nothing changes on a regular basis. They welcome change; they even embrace it.
Apple Pay will be one of those issues. It is a much simpler and more secure way of paying but it does require a change in how we do it. For that reason there will be some who rant against it. Apple Pay is just getting started down a long road of implementation. Only iPhone6 currently has the capability of using it so its coverage is somewhat limited right now. But as more and more people upgrade and more discover the ease of use of iPhones this payment method will move swiftly into the main stream.
I upgraded my iPhone last week. I had been using an iPhone 4 for three years now and was ready for the change. The new phone has some nice new features and some added capabilities for those of us who are deaf and the bigger screen is certainly welcomed for these old tired eyes. 🙂 One of the first things I did was to set up an Apple Pay account. Although I have not yet used it, it is ready to go. I live in a small town with about the only retailer of any size being Walmart and since they are one of the ones who are currently resisting the change it might be a while before I use it on a daily basis.
The system Walmart and some others are promoting is better for the companies but not so much the customers so I kind of think it will go the way of Betamax. For those of you who don’t know about Betamax look it up on Wiki. 🙂
Getting back to the title of this post, change is a serious topic for some of us. New technology by its very nature mandates constant change. Some, including me, consider that a good thing. There will always be that group of people who will continue to use their old flip phones if they even have a cell phone. Change is just so hard for them. That may also explain why some of us continue to support one political party who has abandoned anything helpful to us who are outside the 1% long ago. They hate change so they will stick with something even if it is more harmful than helpful. Change is hard stuff…