Just Who Are You???
How many of us are guilty of buying a certain brand of jeans or sneakers because we liked the way they made someone else look? We don’t just want to look like that person, we want to embody a bit of their identity by wearing the same costume. Brands are everywhere, and sometimes, as Swarthmore psychologist Barry Schwartz told us in “The Paradox of Choice,” deciding between them can be so overwhelming as to discourage making a purchase at all. But often, we know what we want: the consumption choices we make are guided by how we want to see … Continue reading Just Who Are You???
