If You’re Not Paying For It……..

Source: Facebook isn’t free – USATODAY.com.

The best way I’ve ever heard Facebook’s business model described is simple: “If you’re not paying for it, you’re not the customer; you’re the product being sold.” What makes Facebook so valuable is that you, your friends, and everyone else who uses the site are sitting ducks for marketers out to exploit your information to sell you things.

This article is about FaceBook but could be about many things in the world today. The saying “If you are not paying for it you are not the customer.” goes beyond this one particular company but it is also very appropriate to Facebook. Facebook’s real customers are the ones who pay them for the info you put on you page. Let’s face it (pun intended) that Facebook and Google make their millions by selling info about each of us.

I am not a conspiracy type guy so I am not one to put an evil face  (pun intended again 😉 ) on either of these companies. They both provide a worthwhile service.  Being able to keep up with long time friends and being able to find info on just about anything with just a few keystrokes has changed our basic way of life in the twenty-first century.  I can’t imagine what is coming next in this area.

But we must also realize they both of these companies know what side of the bread the butter is on. I know that after I “googled” about getting a new car there suddenly appeared dozens of emails from the various car manufactures. I became quite a bit of work to parse through all of that and rightly put it in the virtual trash.  Since I am not a frequent user of Facebook, I seldom post anything and only get on the site a couple of times a week, I can’t say much about them.

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