This is no longer a trend – it is now a lifestyle that is too comfortable, for consumers of all ages, for it to go away anytime soon,” he said. Millennials’ tendency to rent instead of buy is also turning the retail industry upside down.
It appears from the above article that millennials (19 -35 years olds) are turning away from “fashion” and its annual almost dictated changes. They are giving up the high heels, yes especially the seven-inch ones, for more comfortable athletic shoes. They insist on not be dictated to as to what they wear or own. And to that I say “Good for you”.
I have read elsewhere that the suit and tie standards are dropping rather dramatically across the business world. Marketing is a very powerful force in any capitalistic society. What will happen when most of us become immune to their dictates?