I am a car guy, a good part of my TV viewing is the Velocity Channel where they routinely make and auction $200,000 to up to $4,000,000 cars. It seems almost every time someone goes to my favorite car builder it is to “fill in their collection”. They have most of the 60’s Cameros but need another to fill a hole. Another show is where a guy runs around the country trying to find cars that his clients need for their collections. Car shows are no longer about the average guy rebuilding an old car in his garage, or at least the Velocity Channel version.
That got me to thinking about so many other cable shows where they are making stuff so rich people will spend their money. The last few years the rich seem to have tightened their purse strings for fear of this or that. Trying to get them to spend so of it so it will trickle down to the rest of us is the name of the game. Of course, that makes total sense if you really look at it since one percent of the U.S. population control about half of our total wealth and the rest of us are only manage to scrape up only an occasional dollar or two of discretionary income. Not nearly enough to buy the things they make for their wealthy clients.
Rich guys don’t usually want what other rich guys have so you just can’t mass market to them. They want the bragging rights to say “this is the only thing like this in the world”. When it comes to rich guys “the customer is always right” is the mantra so there is a lot of anatomy kissing going on in that world. 🙂
I see where CO3 upped the initiation fee from $100,000 to $200,000 for this Palm Beach golf club as soon as he got in the Oval Office but that just moves money from one rich guy to another. The moral of this story is if you want to join the ranks of rich guys you gotta make the current one’s toys.
* CO3 = Current Oval Office Occupant