It is becoming abundantly clear to me now that when it comes to video media that the tails wags the dog. Keeping me informed so that I can make wise decisions is not a prominent goal of most telemedia companies, especially those like CNN, MSNBC and FOX.
Unlike much of the rest of the world our news sources depend of advertising to stay in existence. The more views they can get, the more they can charge for advertising. It is as simple as that. For those of us who are at least middle aged, we know of a different time. The network news organizations were there for a public benefit not a profit center. If the proper regulations had been in place that could have stayed the same today. Like everything else it seems, the Reagan administration was all about deregulation so when the cable news orgs happened on the scene they we untethered to make as much money as they could.
Being a profit center the news is now driven by views. The more people to watch the more profit they claim. Sensationalizing what they cover is now the norm. If they can find controversy that is what they do. The more controversy the better. It is no longer profitable to cover mundane things like the details of annual budget reports. Things that help us make better decisions went out the window years ago.
The easy, or should I say lazy, way to stay informed now is to lock onto one worldview and disregard everything else. That is what drives FOX and MSNBC totally and CNN most often. It now takes hard work to glean through multiple news sources to find the “truth” of almost any matter.
Like Thomas Jefferson said a democracy depends on an informed electorate and that creature is quickly disappearing from the landscape now. Does that mean that our democracy is doomed it failure or simply that we will fall to become an “also ran” country. If the latter is the case it looks like China is getting well positioned to take our place.
The tail wags the dog in too much of our world now. Being a democracy it is up to us to change that fact if we are not too lazy to do it now. That is the question of the day….